Tell Google which language and region each version of a page targets. Enter your URLs, get clean hreflang tags plus x-default — ready to paste into your <head>.
Place these in the <head> of every page in the set — each page must list all versions, including itself.
Hreflang tells search engines which language and (optionally) region a page is meant for, so the right version is shown to the right user — e.g. Spanish speakers see /es/ instead of the English page. The value is a language code (en) or language-region code (en-US, es-MX).
x-default is the fallback for users whose language/region doesn't match any version. Every page in a set must reference all versions of that set, including itself.
<head> of each page in the set.These free tools handle the quick fixes. For a full strategy to dominate local search across the five boroughs, talk to the New York SEO team.
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